“Action is the foundational key to all success.” - Picasso
RESEARCH AND INSIGHT IN ACTION
WHAT WE DO
Fuel works primarily in 4 ways:
Freelance insights support
Too much work on? Someone away indefinitely? maternity leave cover needed? Sometimes you just need extra support to manage existing or upcoming work.
We provide flexible casual, part-time and project based support solutions to keep you going.
Some organizations prefer the financial and head count flexibility of contracting out their market research management needs, particularly as it can offer a more experienced research manager than they could afford on a full time basis.
Whether it's a few hours of help or an ongoing part-time arrangement...or something in between, we can provide a solution that works for you.
Agency support
Fuel can help you with your own marketing and with optimising your deliverables to your clients:
Agency/divisional/brand positioning development
Agency marketing planning support
Credentials development
Planning, development and editing of reports/presentations/deliverables
Review and refresh of ongoing reports or presentations
‘Another brain in the room’ for proposal/pitch development and IP development
Client by client action planning
Business development planning and support
... driving growth through better client engagement, delivery and impact
Freelance qualitative research
Whether you need someone to manage qualitative research projects or simply an experienced qualitative researcher to moderate groups or do interviews, we can help.
Research and insights consultancy
Whether you're thinking about creating a market research/insights function or thinking about reviewing the one you already have, we can help organisations:
structure the insights function and management of market research to best suit your needs now and into the future
optimise the impact of research in business processes and decision making
optimise research investment, identifying efficiencies in spend and management
WHAT OUR CLIENTS SAY
"I want to thank you for your amazing contribution to our business over the past 3 months. When I think back to our first meeting and now see where we are at, it is impressive so thanks for your energy, drive and clarity of thinking that we urgently needed. Our team have really enjoyed working with you"
- Agency Principal
"I have appreciated your can do no bullshit approach. I think it’s what we needed"
- FMCG Category Manager
"Thank you so much for coming in, it really was worth the wait and the team really did get a lot out of it. It comes at a time where we now need to think more strategically about the way we want to position ourselves in this changing environment.
Where can we send you a little thank you for coming in – it really was appreciated."
- Agency Account Director
"I’ve really enjoyed working with you and the chance to get to know you a bit better
– Quite impressive !!"
- Head of Insights, Global Company
"Thank you so much for this timely feedback and for doing such a fantastic job"
- PR Agency Head
SOME OF OUR CLIENTS
Non-agency clients have included...
WHO WE ARE
Tiina Raikko
Director
Tiina has spent over 30 years working in consumer insights and research
with blue chip organisations on both sides of research. She spent 10 years in client service at Yann Campbell Hoare Wheeler/Millward Brown before moving to Unilever where she was Director of Consumer Insight and Marketing Operations in addition to leading a successful category business team and the annual planning process for the Board. In 2009 she launched her own consultancy, Fuel. Tiina is recent past President of The Research Society.
LET'S TALK
Coffee's on me...
Email
tiina@
fuelconsulting.com.au Call
+61 438 419 211
PO Box 869
Cherrybrook 2126 NSW
Australia
© 2015